Team Digital Business Summit 2009 - Chicago

Learn how NBA, NHL, NFL and MLB clubs are making money online...
...and how you can too.

What is the Team Digital Business Summit?

A 1/2 day, regional conference focused on the digital side of team sports. This event has one goal: to help teams increase revenues from digital media. To do this we need all departments in the room: sales, marketing, Web, tickets and senior management. Unlike other conferences that focus on public media properties, this is all about team-level business. Professional, minor league and college team executives are all welcome. Lunch will be provided.

Midwest Host Committee
Jeremy Thum, bio, Director of Interactive Marketing, Chicago Bulls
Ryan Huzjak, bio, Director of Corporate Sales, Chicago Bears
Mike Maleski, bio, Mgr., New Media Sales, Cleveland Cavaliers

Why should you attend? Digital remains one of the few growth areas in this down economy, but few teams are maximizing revenue from their Websites and E mail. The Team Digital Business Summit will help teams learn practical ways to cash in on digital media. The event will also help attendees build their personal networks among peers throughout pro sports.

Note: this event is intended for employees of team sports organizations and invited guests. If you do not work for a team, you can purchase an "At Large" ticket. There are only (5) tickets made available for “at large” attendees at each event. Click here to register as an 'At Large' attendee.

Convenient, ½ day format: Some teams struggle to earn money from digital simply because they haven’t had time to research the market. Team execs are often too busy to attend conferences or to compare notes with their peers at other teams, let alone other leagues; and many don’t have travel budgets either. So to make it easier and to help hold down costs, we’re arranging this series of three, ½ day events in various cities across the country.

Who should attend? This is not just another technology conference. It is about team business. Digital business. Attendees will include executives from all departments: sales and marketing management, ticket sales and operations, senior management and New Media managers. This conference will reach across departments and across leagues. It'll be like an "inter-league" meeting focused on learning and networking among peers...but without the league setting the agenda. Designed by teams, for teams:

What will you learn? The summits will focus on digital sponsorship sales and social media. We will also touch on Email / CRM, E-commerce and Website operations. Much of the content will be provided by the teams themselves. We will feature real world case studies not hypothetical cases.

What do sponsors want? Teams love to learn what other teams are doing, so we’re lining up some great case studies which will be presented by team executives. But teams also need to learn what buyers want, so we are inviting a few non-team folks to help educate us about the digital media marketplace, and to help sports teams develop their sales, marketing and technology strategies.

Guest Speakers: Each regional summit will feature presentations from sports teams as well as special guests. Following is a list of our guest speakers for Chicago

Mike Maleski, bio, New Media Sales Manager, Cleveland Cavaliers

Laurie Koehler, bio, Consumer Campaigns Activation Manager, Intel Corporation

Justin Schwanke, bio, V.P. Regional Managing Director, Kaleidoscope Sports & Entertainment

Kathleen Hessert, bio, President, Sports Media Challenge

Dave Finnochio, Vice President of Content, Bleacher Report

Liz Panich, bio, Director of Consulting, The Marketing Arm

Ben Self, bio, Founding Partern, Blue State Digital

Program: Each regional event will be a bit slightly different from the others. Different teams. Different attendees. Different guest speakers. Different case studies. Different panelists. But all will be focused on the bottom line – making money for teams through digital media.

Pat Coyle will be your host for all three regional summit events.

Pat is President of Coyle Media and Founder of SportsMarketing20.com His mission is to help teams make money from digital.

Before founding his own firm, Coyle spent six seasons with the Indianapolis Colts as Executive Director of Digital Business. In that role, Coyle led an interactive staff responsible for the team’s Websites, E mail and mobile initiatives.

Today Coyle Media continues to work with the Colts as well as several other teams in multiple leagues.

www.patcoyle.net